A Lesson On Aesthetics
Applied media aesthetics differs in three major ways: Rather than being concerned primarily about beauty and philosophy of art, applied aesthetics deals with a number of aesthetic phenomena, including light, colour, space, time/motion and sound and our perceptual reactions to them. The media themselves plays an important part in shaping the message. Media aesthetics can be applied both to analysis and synthesis i.e. production. We can stabilize the environment and we practice, selective seeing and perception. We perceive an event relative to the context in which it occurs. Applied media aesthetics places great importance on the influence of the medium on the message. The medium itself acts as an integral structural agent. The five fundamental image elements are: - light and colour - two dimensional space - three dimensional space - time/motion - sound Aesthetics suggest that that we are all bereft of all aesthetics, that our perceptions are dulled or totally shut off